Marketing Automation Meets Display Ad Management
Eloqua just announced AdFocus–a tool that allows marketers to manage their display ad targeting within Eloqua’s marketing automation system. AdFocus gives marketers a way to monitor and manage their paid display ad marketing alongside other marketing channels such as email and affiliate marketing. The ability to monitor display ad targeting within Eloqua is useful since display ads are a growing area of focus for business-to-business (B2B) companies. According to a recent Forrester
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