Whatsnexx Announces Partnership with RPM Demand

Firms join forces to tackle marketing technology challenges, monetize social media

Montreal, QC – October 22, 2012 – Whatsnexx, an alerts-based campaign management platform, today announced a partnership with RPM Demand, a strategic sales and marketing consulting firm located in Los Angeles, Calif. The two companies aim to solve many of the unsettled challenges in today’s marketing technology landscape, notably how to monetize social media.

Whatsnexx and RPM will focus on building holistic “big picture campaigns” that can connect many different systems including mobile, data warehouse, and point of sale, among others. The firms’ joint goal is to translate digital conversations into conversions.

“By joining forces with Whatsnexx, our service portfolio has been greatly strengthened.  Most notably, the Whatsnexx platform combined with our strategy allows us to make significant inroads into industries such as entertainment, events, education, and packaged/consumer goods,” said RPM Demand president and CEO Lisa de Souza. “For the first time, we can show our clients how to have real-time, trigger-based interactions with prospects that progressively move them down the funnel instead of simply having them ‘kick the tires.’”

“Sharing similar visions on how today’s marketing should be executed, RPM and Whatsnexx will present new strategies to finally help companies monetize their social media efforts and tie these initiatives to their global marketing mix,” said Whatsnexx President Alain Paquin. “Marketers are finally free and not constrained by existing systems, many of which don’t speak with each other. RPM brings the strategy and creativity to help marketers design multi-dimensional, cross-channel campaigns and then Whatsnexx connects the dots.”

About RPM Demand

RPM Demand is a consulting firm that helps companies of all sizes find, nurture and close business with the new breed of digitally savvy buyer who is starting to dominate the marketplace. We build the right strategy for creating awareness and interest in a company’s products and services, supported with the right processes, content and technology. Our goal is to ensure clients get a better return on their sales and marketing investments.

RPM Demand is headquartered in Los Angeles, CA with satellite offices in New York and Seattle. Visitwww.rpmdemand.com for more information.

About Whatsnexx

Whatsnexx True Cross Channel Marketing solutions empower marketers to engage customers on a one-to-one basis across multiple channels by leveraging any application. Clients such as L’Oréal, J.J. Buckley and Yellow Pages Group have experienced impressive results in record time thanks to the incredible efficiency delivered by Whatsnexx unique solutions. Whatsnexx is dedicated to consistently delivering a superior, true cross channel marketing solution to the world.

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For Media Inquiries:

Ada M. Matasovski
Chief Operating Officer
email: ada@rpmdemand.com
cell: 917.548.9959


Marc-André Chagnon
514 868-8818 x 120


Ann Shannon
PAN Communications for Whatsnexx



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