Solutions Marketing is complicated and presents new challenges for today’s marketers. Solutions Marketing offers a combination of products and services to help solve unique customer problems. However, it is incredibly complex and not for the faint of heart. It’s a holistic approach that goes far beyond traditional product and services marketing because it must properly integrate and deliver products, services and IT. This is why companies are struggling to create and implement effective Solutions Marketing campaigns. 

Solution marketers are a hybrid of vertical market experts and technologists who can articulate a specific offering into each market segment. They take the four P’s of traditional marketing – product, price, promotion, and place – to the next level. Product evolves into solutions, price evolves into value (what is the ROI and ultimate value), promotion evolves into education, and place evolves into the channel. With solutions marketing each of these elements is used to provide a unique value for the customer.