Combined RPM demand generation services and FBSG business optimization software delivergreater efficiency and sales effectiveness; drive greater revenue and lower cost per sale

STUDIO CITY, Calif. and WOODLAND HILLS, Calif. – March 5, 2012 – RPM Demand and Faye Business Systems Group, Inc. (FBSG) today announced asynergistic partnership in which RPM Demand will integrate FBSG’s business optimization services using SugarCRM, Sage MAS 90 and MAS 200, Intacct, and custom software application products into its demand generation offerings and FBSG will add RPM Demand’s demand generation and marketing automation services to their suite of services. This benefits clients of both companies, who will benefit from enhanced efficiency and sales effectiveness that result in greater revenue at a lower cost per sale.

RPM enhances company growth through demand generation consulting services that drive brand/business strategies, sales and marketing alignment, process management, buyer architecture, marketing automation implementation/ongoing management, and revenue performance management.

“The integration of FBSG’s leading customer relationship management (CRM) products with our innovative marketing automation services closes the gap between marketing and sales,” said Lisa deSouza, RPM Demand president. “Through our automation strategy, marketing efforts deliver more highly qualified leads directly to sales people in a quantifiable fashion. This results in a streamlined sales process that produces greater revenues at a lower cost for our customers.”

FBSG is a technology consulting and software company that helps growing companies become more profitable by working with them to optimize their financial and business systems.  Primarily by helping clients assess, implement, and optimize the right software for the right task, FBSG uses key software like SugarCRM, Sage MAS 90 and MAS 200, Intacct, and a variety of custom software solutions. Services include project management, software implementations, consulting, programming, training, and support.

“We couldn’t be more excited about bringing RPM’s demand generation services to our clients,” said David Faye, FBSG CEO.  “RPM’s expertise, combined with our ability to develop creative software solutions should be a win/win for everyone.”

About RPM Demand

RPM Demand is a demand generation consulting firm headquartered in Los Angeles, CA with satellite offices in New York and Chicago. RPM Demand is the only digital demand generation and marketing automation practice in the Southern California region and the only one in the country that is woman- and minority-owned. RPM’s core services revolve around strategy, sales and marketing alignment, process management, buyer architecture, marketing automation implementation and on-going management, and revenue performance management.  In addition, the company offers white-label marketing services to the small and mid-sized business space.  The methodology and delivery utilized by the expert team at RPM results in holistic programs that result in metrics that always move their client’s businesses.  In other words, marketing solutions today for tomorrow’s challenges! Visit rpmdemand.com for more information.

About Faye Business Systems Group

Faye Business Systems Group is a Southern California-based technology consulting firm and software company with over 25 years of experience in helping growing companies get “over the wall” and optimize their financial and business systems to become more profitable. FBSG uses SugarCRM, Intacct, Sage MAS 90 and MAS 200, and a variety of custom software solutions to meet client needs. Services include software development, project management, packaged software implementations, custom software implementations, integration, consulting, training, and support. For more information, call (818) 227-5130, email info@fayebsg.com, or visit http://www.fayebsg.com.