STUDIO CITY, Calif. – March 13, 2012 – RPM Demand (RPM), a boutique sales and marketing consulting firm with offices in Los Angeles, New York and Chicago, announced today that it is joining forces with the California State University at Channel Islands (CSU Channel Islands) Extended University, Camarillo, CA, to offer an informational seminar that will help marketing students and professionals understand how to leverage demand generation and marketing automation to drive leads for sales and recruitment.

The event, entitled “Marketing for a Brave New World: Fundamentals of Demand Generation and Marketing Automation,” will feature RPM Demand president and CEO Lisa Desouza, an industry expert and thought leader in next generation marketing strategies. It is scheduled for Saturday, March 24, 2012 from 8:30 a.m. to 12:30 p.m. at the CSU Channel Islands Thousand Oaks Campus, 501 Marin St., Ste. 200, Thousand Oaks, CA. The cost is free to current CSU Channel Islands students and $25 to all others.

The seminar will reveal keys to creating a holistic demand generation strategy and implementing and running a comprehensive marketing automation system. This is a must-attend for business, marketing and communication majors, MBA students, recruitment or development specialists, marketing professionals, sales professionals, organization leaders, business owners, and anyone on a marketing career path.

“Generating leads for sales or recruitment is a marketer’s top priority,” said deSouza. “Today’s high tech marketing tools like social media and website optimization can be very effective marketing tools, yet are confusing and overwhelming to many marketers. RPM Demand is expert at helping marketers create and implement a strategy to leverage next-generation demand generation and marketing automation tools so they can corral, channel and convert them into critical multipliers.”

Registration Information

For more information and to register for the RPM Demand/CSU Channel Islands “Marketing For A Brave New World” seminar, visit http://ext.csuci.edu/degree-programs/upcoming-events.htm or call 805-437-2748. The deadline for registering is March 20, 2012.

About Lisa deSouza

Lisa deSouza is a creative executive and digital media producer who has made a career pushing the boundaries of interactive marketing. A results-oriented leader in new media and online marketing industries, she has over 15 years of increasing responsibilities in a broad range of marketing and new product packaging, programs, event planning and service development, as well as e-commerce merchandising and web site technologies. Lisa has a proven track record managing both people and clients and a demonstrated ability to coordinate projects and tasks across multiple functional areas. Over her career she has consulted for Global 5000 companies like Tommy Hilfiger, L’Oreal, SAP, EA Sports and Direct TV. deSouza is a rising industry expert and thought leader in demand generation and marketing automation strategies and tactics and has contracted for many of the largest agencies in the country servicing Global 5000 clients all over the world. As well as establishing her own digital demand generation and marketing automation company, which is the only practice of its kind in Southern California and the only woman-owned one in the country, she is also the founder of an online Marketing Automation University, an online institute that teaches marketers and small business owners the fundamentals of demand generation and Web 2.0 strategies.

deSouza is a member of the Business Advisory Council for the Martin V. School of Business at CSU Channel Islands. deSouza holds an undergraduate degree in Economics and Political Science from Columbia University.

About RPM Demand

RPM Demand is a demand generation consulting firm headquartered in Los Angeles, CA with satellite offices in New York and Chicago. RPM Demand is the only digital demand generation and marketing automation practice in the Southern California region and the only one in the country that is woman and minority-owned. RPM’s core services revolve around strategy, sales and marketing alignment, process management, buyer architecture, marketing automation implementation and on-going management, and revenue performance management.  In addition, the company offers white-label marketing services to the small and mid-sized business space.  The methodology and delivery utilized by the expert team at RPM results in holistic programs that deliver metrics that always move their clients’ businesses.  In other words, marketing solutions today for tomorrow’s challenges! Visit rpmdemand.com for more information.

About California State University Channel Islands

CSU Channel Islands (CI) is the only four-year, public university in Ventura County and is known for its interdisciplinary, multicultural and international perspectives, and its emphasis on experiential and service learning.  CI’s strong academic programs focus on business, sciences, liberal studies, teaching credentials, and innovative master’s degrees.  Students benefit from individual attention, up-to-date technology, and classroom instruction augmented by outstanding faculty research.


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