STUDIO CITY, Calif. – Feb. 27, 2012 – Radix Promotions and Marketing, a boutique sales and marketing consulting firm with offices in Los Angeles, New York and Chicago, announced today that it has officially changed its name to RPM Demand. This strategic shift aligns with the company’s recent talent acquisitions, which has resulted in a refocus on two key service offerings: demand generation strategy and marketing automation consulting and white label marketing for mid-sized businesses.

“I feel like this has been a long time coming and is truly the next phase in the organization’s growth,” said RPM president & CEO, Lisa deSouza. “We are getting out of the Web 2.0 business.  Unfortunately, over the past few years, this challenging economy has forced many marketing companies into a reactive mode where we have tried to be all things to all people.   This year, however, RPM is all about strategy; as such we are clearly focused on our core competencies.”

“I’m pleased to be joining RPM Demand and am committed to leveraging my 30 years of experience in project management, digital marketing, demand generation, advertising, marketing communications, and design to enhance our service offerings,” said Thomas A. Watson, RPM’s new chief services officer. “Having served the marketing needs of clients in both business-to-business and business-to-consumer contexts for most of my career, I believe I bring a unique perspective to RPM that will differentiate us from the competition and add value for our clients.”

According to industry analysts, only two percent to five percent of companies—mostly enterprises—are using a marketing automation system.  Yet an astounding 89 percent struggle with automating their marketing functions.

It is RPM Demand’s mission to work primarily within the mid-market space, helping organizations review their processes, map their buyer journey, create a content calendar, align their sales and marketing departments, implement marketing automation systems, integrate their CRMs, and, most importantly, show a quantifiable return on investment (ROI).

“As a marketer myself, I am extremely passionate about this,” added deSouza. “Marketing as we know it is evolving.  Old methodologies simply do not work anymore. There is a huge white space and as someone who has personally been in the trenches and who understands the daily struggle, it is only logical that RPM is evolving to fit the growing need. We truly offer the best of both worlds.  That is, we don’t just offer marketing automation software but rather look at the tool within the larger framework that is demand generation. If you don’t understand the pain points you can never find a holistic solution that addresses the larger issue. ”

The company is currently partnered with several well –respected marketing automation software providers as well as several established digital marketing agencies and has a solid (and growing) portfolio of satisfied clients.