Do you know that several large analyst firms have predicted that traditional and digital marketing agencies need to evolve within the next 2 – 5 years or they will go out of business?! Why, because traditional interruptive marketing methods simply do not work anymore. In the Web 2.0 era, the information consumption process has shifted, empowering buyers and minimizing the effectiveness of the traditional model.
Today’s buyers are rejecting old, marketing tactics, preferring a web-based self-selection, educational and peer-communication approach. This new buyer requires a different marketing approach and a unique set of skills. By partnering with RPM Demand, both traditional and digital marketing agencies can truly offer their clients demand generation and marketing automation consulting services. We work either behind the scenes or as introduced strategic partners.