Webcast May 3, 2012: The Fundamentals of Demand Generation and Marketing Automation
Join this free webcast to see host Lisa deSouza, President and CEO of our strategic partner RPM Demand, as she discusses the key to creating a holistic Demand Generation Strategy as well as implementing and running a comprehensive marketing automation system. Attendees will come away with a solid knowledge of key concepts of marketing automation and demand generation , the current marketplace, a high level strategy and the pitfalls that most marketers encounter when utilizing a marketing automation system.
About Lisa deSouza
As a veteran marketing professional with more than 15 years’ experience in writing, media relations, community relations, event planning and project management in both the private and public sectors, Lisa deSouza is a versatile marketing and communications professional. She has written or produced almost every conceivable kind of marketing material; managed projects of national scope and outreach, and supervised a staff of diverse talents and skills. In addition, she has played a lead role in developing new business opportunities with commercial clients as well as directed a number of strategic marketing and communications campaigns in such fields as technology, healthcare, real estate, legal, and finance. Ms. deSouza currently lives and works in Los Angeles as a consultant for several respected agencies. She is also the President and Managing Partner of RPM Demand and its sister company, Redacted Media.
Don’t forget to register today
This webinar is hosted by Faye Business Systems Group