There is a very prevalent disconnect in the way most marketers think about their current strategy. According to Laura Ramos of Forrester, “Only 2-5% of companies today are using marketing automation”. Yet an astounding 89% (per a recent Aberdeen study) struggle with automating marketing functions. Marketing Automation is a combination of technologies in one online solution that collectively enable the automation of lead nurturing campaigns, behavioral targeting and most importantly, one-to-one, personalized communications.
If you are looking for a marketing automation platform, let us evaluate the right tool for your business. If you have already purchased such a platform, we offer a variety of services that make sure you are maximizing its use and receiving the greatest return on your investment.
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