If you already have a marketing automation solution, you may be asking yourself “Now what do I do?”, or “It’s not working the way I expected, or even “It’s too hard to use!”, that’s where we come in.
When organizations decide to implement marketing automation, they will spend time researching a solution, spend the money to purchase the license and implement the software with the “factory settings.” A few months later nobody seems to understand why the system is not working or producing the amazing results they were led to expect by the vendor. Unfortunately this is a common scenario.
Every company is unique and as a result, every marketing automation implementation will be as well using the features and settings necessary to achieve the results you need. A clear strategy must be established, and when it is, we start the implementation with the basics. This includes campaign set up, lead nurturing flows, lead scoring, data segmentation, CRM integration and reporting.