In today’s complex marketplace, members of the sales team are be tasked with covering larger geographic areas and a larger number of accounts. In a perfect world, their organization has a demand generation strategy in place so that the only leads they are receiving have clearly shown that they are in a buying cycle. But we don’t live in a perfect world. And since a majority of companies today do not have a marketing automation solution in place, most sales individuals qualify the leads they receive and if they are not immediately consider a “deal” they are forgotten and never visited again
As such, RPM has partnered with MMI Solutions to offer a solution targeted to help the sales become better marketers.
MMI Solutions specializes in helping clients maximize sales results and improve profitability. The gurus at MMI do this by uniting the latest web-based technologies along with proven sales methodologies that provide documented results. The company’s lead product, the MMI EDGE™, is an Automated Marketing SaaS (Software as a Service) model designed to market to prospects over a longer sales cycle, while giving salespeople the mission-critical intelligence they need to close sales.