Bob Sheier Associates
Bob Scheier Associates is a writing and marketing services collaborative serving the information technology industry. We are veteran IT trade press journalists, IT marketers and public relations professionals who are dedicated to not only producing superior marketing content, but using that content to find and nurture prospects until they are ready to become customers.
Bob Scheier has been writing about enterprise IT, and enterprise IT vendors, for more than 20 years. His award-winning editorial career includes stints as senior editor for PCWeek (now eWeek,) industry editor for VARBusiness covering the reseller channel, and technology editor for Computerworld. While he continues to write for Computerworld and InfoWorld, his prime focus is providing marketing material including email newsletters, blog posts, and white papers for leading IT vendors including AT&T, Microsoft, BMC, F5 and Cognizant. He is also the author of “Content Marketing: Where to Place Your Quality Bets,” a guide for marketers entering the content marketing field. Bob also been a newsman for United Press International and The Associated Press.